In the Studio with Julia Kostreva

September 03, 2014


Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Earlier this year I asked my friend Julia Kostreva for a little peak into her studio and creative process. I'm a huge fan of her work and admire everything she is doing. Here is a little glimpse into our day!

Tell us a little bit about yourself and your work!
I'm a creative director and designer in San Francisco. I help creative businesses with branding direction and development to build their vision, visual design like logo and branding design, styling, campaign art direction, graphic design, web design, and print. I love tactile work as well - I have a background in printmaking, screen printing, and letterpress. I also design products for my shop. My shop is my playground. I like to paint for patterned products and also paint just to paint, and design products that I’d like to have. My newest products are a mix of joyful painting and pattern, and lighthearted photography and a couple daily mantras to keep us going. Also, over the last few months I have begun to collaborate with boutiques and makers to create collaborations and exclusive products - this has been my favorite thing yet and I hope to be able to do it more!


Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Can you describe your creative process?
I use japanese sumi ink to get started with my patterns and designs, then finish coloring them digitally on the computer. For example - there are the two new paint stroke patterned iPhone cases in my shop. They are different designs in the end, but they are both created from the same original black ink painting, if you can believe it! I use the computer to design from pieces of scanned artwork, transform shape and scale and bring in color. These are both inspired by the Henri Matisse quote, "There are always flowers for those who want to see them." The original painting is called Garden, and is sold as an artist print in my shop.


Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Inside the Studio with Julia Kostreva / blog.jchongstudio.com
What inspires you?
Everything in my daily life - I'll see something out the window, or pick something up on a walk, or bring in new plants or move furniture around and create different spaces. I like to get away from the computer and see things in a different light. When I'm looking to spark an idea.... Giving myself space and time always (albeit slowly) brings me the best ideas. Inspiration is sudden, and you can look to find inspiration, but the best inspiration simply finds you. I also love trying new things - trying different mediums, learning new processes, dabbling and learning about things that other people do. When I try something new it changes the way I think about things, gives me new methods of approach, and most of all, trying new things gives me so much respect for the people who have mastered it.


Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Inside the Studio with Julia Kostreva / blog.jchongstudio.com
If you could only choose one, what is your favorite item in your shop?
I love artwork... I'd choose one of the ink paintings. I can't stop looking at "Women" or "The Row".

What is the most important thing you've learned since starting your business?
Keep going. Definitely one of my biggest daily mantras of my life. Things go up and down all the time. That’s the nature of freelance. I like a challenge, and I like that every day is completely different. I encourage you, find things that light up your heart! Work relentlessly. Make that thing because you want to see it... Be on fire about it! Make it happen. Then do something else.


Inside the Studio with Julia Kostreva / blog.jchongstudio.com
Inside the Studio with Julia Kostreva / blog.jchongstudio.com

What has been your favorite moment so far?
I feel very grateful that I’m able to continue to grow as a freelancer, able to work with creative people, help people start or grow their business, and able to create my own projects …and all the while earn a living. I wouldn’t trade it for any other life.

Where would you like to see your studio in 5 years?
Right now it's been about a year and half since I started freelance - so I'm now getting my feet planted and feeling sturdy. Feels like a good start. I'm really hoping to get back to my art roots and make more things with my hands. Create freely and design for different handmade processes. I'd love to continue to collaborate with boutiques and other makers - that is the most inspiring and amazing and humbling experience as an artist, to be able to see how others work, and work alongside them on something collaborative.

Vist Julia's shop at juliakostreva.com


PHOTOS BY JENNIFER CHONG


Gifts for Her with Baba Souk + {$150 giveaway!} + 15% off

December 04, 2013

BabaSouk $150 giveaway + 15% off with code JCHONG
so you're starting your holiday shopping and you're stumped on what to get. do you remember baba souk? i interviewed her online shop this summer. baba souk is a great place to get you started – she's got tons of treasures for all your girl friends. i'm loving the dream pillow and cheese tray.

and what's a holiday without a little giveaway? babasouk and i are partnering to help you fill all those gifting needs this holiday – once you log in with your facebook or email below, you will be prompted with a few different ways to enter! to gain additional entries and increase your chances of winning the prize, you can do one or all of them – and if you already follow just enter your info and you'll get automatic entries. and if you just can't wait – you can enter CHEERS for 15% off your order til december 11 and free gift wrapping – who can argue with that?

a Rafflecopter giveaway

for more baba souk fun – sign up for her newsletter here.

1. IPHONE SLEEVE   •  2. MERRILY CARDS   •   3. RING DISH   •   4. RAW QUARTZ EARRINGS   •   5. CHEESE PLATES   •  
6. SOMI NECKLACE   •   7. DREAM CLOUD PILLOW   •   8. BASIL HERB POSTER   •   9. COIN PURSE

PHOTOS VIA BABA SOUK | LAYOUT BY JCHONG STUDIO

A Beautiful Tabletop for Every Season

November 19, 2013

Tabletop Styling Class / http://skl.sh/16xXCS5 enter
Tabletop Styling Class / http://skl.sh/16xXCS5 enter
Tabletop Styling Class / http://skl.sh/16xXCS5 enter
the holidays are pretty much in full swing! with thanksgiving only a week away are you ready to plan your holiday table? my talented friend justina blakeney is teaching a class on how to style your tabletop for every season. she's invited kelly cuadra of brown paper design along to share her floral designing tips and i even make a guest appearance! i'll be sharing some photography tips on how to best capture your tabletop design.

please hop on over to skillshare and sign up for her class it's only $19 and with code "JENNIFER" you'll get a special 25% off! justina's a great teacher and i'm sure you all won't be dissapointed. can't wait to see everyone's photos from her class!

PHOTOS BY JENNIFER CHONG

Monomatopee

November 07, 2012


i had such a great time traveling and can't wait to share some of the pictures from my trip. there were so many things i wanted to buy and bring home but resisted so i wanted to share some of the cool things i saw. these monomatopee bags are so neat, they looked hard but they were actually super soft and so modular. you can fold them every way and they become really compact. they even have a line of origami inspired inflatable scarfs too!

i haven't been able to find a us retailer for these but will update if i do.

IMAGES VIA MONOMATOPEE

31 Bits Fall 2012

September 24, 2012


remember a couple weeks ago i posted about 31 bits? i'm excited to share some photos from their newest line for fall. how gorgeous are these? i am currently wearing sunday frill, love the pop of color!

to celebrate their new line – 31 bits was kind enough to offer you a special 20% discount today through october 1st on anything in their shop. enter the code JCHONG20 at check out!

PHOTOS FROM 31 BITS

31 Bits

August 29, 2012

have you heard of 31 bits? i love the story behind their brand, they use fashion and design to help empower women to rise above poverty in uganda. you can watch a video of how the purchase of their jewelry can help the women here. i love discovering products that do good, do you know of any other companies like this? i'd love to hear about them!

PHOTOS FROM 31 BITS | LAYOUT BY JCHONG STUDIO

A New Look for Fall

August 28, 2012

we've had a pretty hot august in southern california and as much as i love summer, i am looking forward to fall. to celebrate fall diet coke is releasing a new look for 2012. i love seeing how brands evolve their design over the years and i'm a fan of the bold new cropped logo. what do you think about it?

this is my new favorite look for fall - can't get enough of the polka dot sweaters and graphic scarves. what about you?

*THIS POST IS SPONSORED BY THE COCA-COLA COMPANY BUT OPINIONS EXPRESSED ARE MY OWN*

01. LAUREN MOFFIT DOUBLE THE DOTS 02. PARISENNE STORY TELLER SCARF 03. JCREW TOOTHPICK CROP 04. SUPPLE BALLERINA
LAYOUT DESIGN BY JENNIFER CHONG / CAN DESIGN BY TURNER DUCKWORTH

Totes!

August 09, 2012

TOTES!
last christmas my family gifted me a beautiful marc jacobs bag since i couldn't bring myself to purchase the purse myself! as much as i love the purse – i always grab my longchamp bag for my daily routine. these are some options to add to the collection of everyday totes.

1. SEA BAGS FOR J.CREW • 2. RILEY TOTE • 3. JESSE KHAM BOAT BAG
4. LEVI'S MADE CRAFTED • 5. POCKET PARABEL • 6. CATH KIDSTON SPOT SHOPPER

Mens Shirt = Your New Dress!

July 05, 2012

my friend sophia sent over this awesome men's shirt video that i couldn't help but sharing. it reminded me of the 25 scarf video.

VIDEO FROM HEYTO.RU

Taylor Stitch

July 03, 2012

Taylor Stitch via Jennifer Chong
Taylor Stitch via Jennifer Chong
last week while i was in san francisco i stopped by taylor stitch a men's clothing store that also specializes in custom tailor shirts and other accessories. love the feel of the store and the way they displayed the shirt patterns!

TAYLOR STITCH
383 Valencia St
San Francisco, CA 94103
415.322.8773

PHOTOS BY JCHONG

Closed

April 26, 2012

last night i was hanging out with a friend at the terrenea resort and walked into a shop that sold these beautiful basic clothing by closed. i am completely smitted over all of their clothing, i wish i had some extra cash laying around so i could add their clothing to my collection!

PHOTOS FROM CLOSED.COM

Currently Obsessed

April 05, 2012

have you heard of currently obsessed? it's sort of a pinterest for all things clothing. i am using it to save some of my favorite style picks come follow me! (or as they would say "stalk me!"

Who Wears Short Shorts!

March 12, 2012

sorry it has been a little quiet around here these days, with lots of work travel and being sick, blogging got put on the side. BUT the time changed, and we've got lots of sunlight ahead of us so i am really excited. i want every single color in these j.crew shorts don't you?

PHOTOS FROM J.CREW.COM / DESIGN BY J.CHONG

Wanted / Storyteller Scarf

October 24, 2011

i am in love with this storyteller map scarf from madewell. im adding it to my wishlist, but currently can't justify spending $60 on a scarf, maybe i'll have to splurge a little this month.

PHOTOS FROM MADEWELL

25 Ways to Wear a Scarf

September 29, 2011

with fall approaching and my love for scarves, this video is super!

VIDEO BY WENDY LOOKBOOK VIA SALLY SHIM

Emedemarta

September 26, 2011

beautiful triangle necklaces by emerdmarta

PHOTO FROM EMERDMARTA

WANTED / Polka Rounds Clutch

September 20, 2011

can't have too many polka dots in my closet right!?

IMAGE FROM ANTHROPOLOGIE

TwentySevenNames

September 15, 2011


is it weird that i really want a photo of mysel wearing the same shirt pattern as the wallpaper behind me like these photos from twentysevennames collection? it is so fun!

PHOTO BY GUY COOMBES FOR TWENTYSEVENNAMES

Makr Carry Goods

September 01, 2011

makrcarryallloving this carry all bag from makr. it is simple but looks very well made and durable!

PHOTOS FROM MAKR

Graphic Design © Jennifer Chong

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